Bill Gates predicts the future...of advertising
Independent Online Edition > Media: "When Gates visited London last October, he gave an address to the inaugural conference of the Interactive Advertising Bureau and made the claim that 'the future of advertising is the internet'. The claim coincided with the IAB's prediction that online advertising was worth �1bn a year in the UK and had outstripped the markets for both radio and billboards.Gates thinks that the increasing availability of high-quality visual imagery will further the growth of online advertising and that the internet will increasingly provide the best platform for some of the most ambitious and targeted creative ad work. 'You want to grab somebody's attention and great visuals are the way that's done,' he says"
posted by Jen @ 4:48 pm
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