eBay TV ad campaign
TV ad campaign to generate online traffic...eBay launches national TV ad campaign | CNET News.com "No matter what holiday product is hot--whether it's the Xbox 360 or iPod Nano--eBay wants people to know it's for sale at eBay, a site better known for hard-to-find collectibles and flea-market sales.That's the message of eBay's new national TV advertising campaign, which is only the third in the auctioneer's 10-year history and a relative rarity among surviving Web retailers. eBay's ad campaign also stands out at a time when the lines between search engines like Google and online stores like Amazon.com are blurring further, and that melding is heightening rivalries among all of the most trafficked sites."
posted by Jen @ 7:19 am
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