-->

Thursday, February 02, 2006

21 Tips for Better Online Credibility

21 Tips for Better Online Credibility: "One way to increase on the conversion question is to increase credibility. To me it makes sense that if it adds credibility for the user, it's eventually gonna be rolled into an algorithm somewhere as well.

Every tip for credibility by it self may only create marginal benefits, but the sum total of their effects is improved credibility which equates to improved conversion...

1. About page Show your history.
2. Pictures of REAL people
3. An 800 numberPreferably with someone that actually answers it
4. Contact page with physical address
5. Quick responses to customer service requests
6. Confirm transactions or sign ups
7. References
8. Citations of brilliant people on your site
9. Guest authors
10. Site last updated tag
11. Go light on the ads
12. Please update your homepage.
13. Sign up with some credible folks
14. Link to good people.
15. No 404's
18. Speel correctly
19. Privacy policy
20. Display a contact e-mail prominently.
21. Have a freakin' sense of humor

Google
Creative Commons Licence
This work is licensed under a Creative Commons License.