Elements of your brand story
Telling Stories: Your Brand is About You / Rick Hendrie / October 2005:A brand needs single minded focus to break through and hit our brain’s sweet spot while combining the following elements...
"The Brand Story
The Brand Experience
The Company Story
The Company History
The Company Mission & Guiding Principles
Their Personal History
Their Personal Guiding Principles
Each has value. Each plays a role in creating and maintaining a brand. The best brands combine all of these stories, condensing their essence into a singular enterprise"
posted by Jen @ 7:22 am
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