Online sellers use offline methods to drive sales
Internet Daily - Electronic commerce - Internet - :"BizRate Research's Online Holiday Mood Study found almost 60 percent of Net merchants plan to use catalog mailings to drive traffic to Web sites this year. Nine out of 10 online merchants say they will be putting promotional dollars into offline media for the season. In-store material sand direct mail also will be popular.
Overall, Internet sellers are very optimistic. Expecting that higher gasoline prices might boost online sales, 19% expect their holiday business to be twice that of last year, with another 54% of Web retailers expecting growth between 20% and 29%, according to a statement by Shop.org, the industry trade group that announced the research results."
posted by Jen @ 5:51 am
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