Lycos searching for new, improved identity
Internet Daily: Lycos searching for new, improved identity - Electronic commerce - Entertainment and Leisure - Internet Services - Internet Software - Media - Online Retail - Travel - Wireless Technologies - Transport"The new man at the top of Lycos Inc. is determined to teach the old dog some new tricks.
Alfred Tolle says that while the 10-year-old Web company is the 16th most trafficked site, he fears it's lost in the marketplace. The former Bertelsmann AG executive has embarked on a three-year strategy to position Lycos.com as an Internet hub for consumer-created content like photo albums, podcasts, video blogs, and short films. He hopes the payoff will be a return to the public markets with an offering in 2007....
He concedes acquisitions are possible, mentioning Technorati, a Web log search service, in the same breath...
Lycos has 42 destination Web sites. In six months, there will be fewer."
posted by Jen @ 7:39 am
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