Women Lead Surge in Online Shopping
Women Lead Surge in Online Shopping: "a new study released by shop.org and Forrester Research Inc.... stated that online shopping by women is expected to show a surge in growth this year, with more women heading online to both research and make purchases. The increase will mark a steady trend of women leading the way in online shopping. Data released by BizRate earlier this year stated that 62% of online purchases were made by women in the fourth quarter of 2004. That number is up from 60% of purchases in 2002 and 55% in 2003.According to Shop.org, online retailers will see a 33% increase in cosmetics, fragrances, jewelry and luxury goods. Online sales of flowers, cards and gifts are also expected to rise by 30%. "
posted by Jen @ 5:52 am
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