Let the Blog Bashing Begin
Following yesterdays post about Businesses being hesitant to blog at Micro Persuasion: Steve Rubel blogs about the predicted anti-blog sentiments now starting to be voiced by the (threatened) mainstream media.Rubel concludes that: "What eMarketer totally neglected to talk about, however, is what the opportunity is for the companies that do decide to be brave and take the plunge. For example...
Significant competitive advantage -you could become the loudest voice in a channel where your competitors are absent
Press and consumers read blogs - either willingly (RSS/bookmarks) or unwillingly (Google); like it or not they influence purchases
Blogging aint going away. The conversation is going to go on without you. Be there or be square
Blogs are a cost-effective marketing tool that helps smaller and mid-sized companies generate more attention. Just look at Stonyfield Farms."
He advises: "Take this report with a grain of salt. With every major revolution, there are believers and there are doubters. Read everything you can get your hands on and form your own conclusion based on what your company is comfortable with. Just be sure to consider the pros and the cons."
I maintain that blogs are one of the most important weapons for challengers.
It is irrelevent to the influence of blogs that most U.S. Internet users don't know what a blog is, most Corporations do and the smell of fear is overwhelming, go exploit it.
posted by Jen @ 8:51 am
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