Businesses hesitant to blog
MediaPost Publications Wendy Davis writes : "BUSINESSES STILL HESITATE TO SET up blogs, according to a report released Thursday by research firm eMarketer. Just 4 percent of large U.S. corporations have blogs available to the public, according to an informal eMarketer survey, and an even smaller proportion of smaller businesses are believed to have blogs.The report, 'The Business of Blogging,' advises small businesses that a blog 'can be a remarkably efficient advertising tool,' but cautions that failing to keep posts current can signal a downturn in business. 'A moribund blog could suggest a moribund business,' warns the report."
posted by Jen @ 10:28 am
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