11 Ways to Improve Landing Pages
Digital Web MagazineArticle provides a concise overview of how to improve landing pages to increase conversion of traffic to sales.
Quote: "You’re about to launch a big online marketing campaign complete with media buys, search engine placement, banner ads and blog buzz. You’ve tested your creative and your clickthrough rate is strong. You know once you go live, tons of targeted traffic will be hitting your site.
Time to sit back and relax, right? Not quite yet...Conversion’s the Word"
...typical conversion rates are extremely low. Here are some rates from Fireclick Index Vertical Conversion Rate (%)
Catalog 6.1
Specialty stores 3.9
Fashion/apparel 2.2
Travel 2.1
Home and furnishing 2.0
Sport/outdoors 1.4
Electronics 1.1
All verticals 2.3
Conclusion: The Case of the Cookie Maker
Tweaking your landing page is the most cost-effective way to improve your conversion rate. Increasing your total conversions by just 1% translates to 50% improvement in your conversion rate (based on 2% original rate). To get the same results you would have to increase your advertising budget by 50%."
posted by Jen @ 7:56 am
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