EMarketer Predicts Greying Of The Internet
MediaPost by Gavin O'Malley"TWO-THIRDS OF ADULTS AGES 50 to 64 use the Internet, and as they age, will significantly alter the digital landscape, according to an eMarketer report released Thursday.
'As boomers age, they will force change upon the companies that do business online, just as they have changed other industries at earlier stages of their lives,' wrote eMarketer Senior Analyst and report author Debra Aho Williamson. 'While today's seniors are a cautious bunch online, the next generation of seniors is not ... They use the Internet at home and at work, and they will carry those usage patterns over into the next phase of their lives.'...
The older the Internet user, the more willing they are on average to click on sponsored links, eMarketer reported. For those age 19 and younger, there is a 50/50 chance that they'll click through on links that seem relevant; 69 percent of 30- to-39-year-olds said they would click through; 80 percent of those ages 50 to 59; and just over 90 percent of those age 60 and older said they'd click on a sponsored link if they thought it was relevant."
posted by Jen @ 10:37 am
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