Firms line up to rocket into the blogosphere
Sunday Times - Times Online: "IMAGINE the internet as a large, cacophonous pub 10 minutes from closing time. There are a thousand different conversations in progress. Many consist of little more than childish nonsense. Many are conducted in shrill and angry voices.But some of those present are expressing strong and heartfelt opinions. Some of them will act on them tomorrow. And some of them are your customers. This, very roughly, is the Blogosphere - Wikipedia, the fast-growing part of the internet made up of web logs the online diaries known as blogs...
...Nick Denton, former Financial Times journalist turned internet entrepreneur, regards blogs as a way of cheaply producing magazines for niche audiences. His firm, Gawker Media, produces some of the best-read blogs on the internet, including Gawker on Manhattan gossip and Gizmodo on gadgets. Others, including Market Sentinel and Infonic, are creating a business by advising large companies on how to make sense of the blogosphere.
Roy Lipski of Infonic, which advises Unilever, said: “Our business is to help corporates understand the shifting landscape of opinions. What do people think about their business, their brands, their reputation? Companies in sectors where public opinion can have a dramatic effect will be taking this very seriously.”"
posted by Jen @ 8:03 am
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