Blog from the Gut of Your Company
Micro Persuasion Steve Rubel makes the point that the best blogs avoid corporate speak and have unique voice and POV:"Often the most interesting corporate blogs are the ones that are written by the rank and file. They come from the passionate 'gut' of the company, not necessarily from the top...
The maverick CEOs - Mark Cuban, Bob Liodice, Alan Meckler and Bob Lutz - they all blog from the gut. They're naturals. Not every exec is a natural, but there's always someone in the rank in file who is. The moral of the story is, find someone who will blog from the gut whether they are at the top of the corporate food chain or the bottom."
posted by Jen @ 7:59 am
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