Fast Forward: Want Truth in Advertising? Try a Blog
FORTUNEDavid Kirkpatrick writes about Hayden, "the legendary advertising figure behind Apple's famous “1984” ad, introducing the Macintosh" who now oversees IBM's ad account at Ogilvy & Mather and what Hayden has "to say on the subject of blogs and truth in advertising."
Kirkpatrick sets out some of Hayden's "insights into how blogs are changing the relationship between consumers, corporations and advertisers"
• Blogs can serve as a trusted source
• They can provide companies with reliable feedback
• They provide an outlet for happy and unhappy customers
• They can serve as a reality check
• They can help companies reach an influential audience
Kirkpatrick ends by asking "Has your company’s CEO blogged, or spoken to a blog, yet? Maybe it's about time."
posted by Jen @ 4:53 pm
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