Advertisers are embracing video, will Yahoo? -
CBS.MarketWatch.com
Net Sense: Bambi Francisco asks " Will 2005 be the year that advertisers embrace broadband video content? It's a question to ask as we'll begin to hear the leading media companies announce their fourth-quarter results and their strategies and outlook for this year."
Based on US stats "the most recent numbers show that 81 percent of those who access the Web from work are on broadband while 54 percent of people at home are on broadband, according to Nielsen//NetRatings. At MarketWatch, we've stepped up the amount of broadband content because there is an audience (albeit not a booming one), and advertisers are taking note"
"Advertisers are now paying about $20 to $30 a CPM for a 15-second spot that pre-rolls a broadband video, he said. One reason advertisers are warming up to Web broadband content is because they can interact with consumers."
Based on the Pew Internet Research Report Francisco reckons that: "The next-generation of consumers will have their 15 minutes of fame with their own reality TV show.
If that's the case, Yahoo has all the makings to build upon its media kingdom of text-based content on the Web by using its audience to create the TV reality-styled Internet programming starring its own users, and advertisers to fund it. "
posted by Jen @ 7:06 am
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