Any Other Online Business

"The Rule of Three"

MediaPost Advertising & Media Directory:

In their landmark 2002 book, "The Rule of Three," authors Jagdish Sheth and Rajendra Sisodia make the point that just three major players eventually emerge in all markets.

Name any industry and, more likely than not, you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Examples of this are abundant and include "Big Threes" such as McDonalds, Burger King, Wendy's; General Mills, Kellogg, Post; and Nike, Adidas, Reebok.

Article applies this theory to search but can be applied to any sector...

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posted by Jen @ 9:26 am