MSN lags in online radio ratings - Advertising "tantalizing opportunity"
Internet Daily"Streaming radio services from America Online and Yahoo dominated the market for Internet radio in October...The report, which is the first in a monthly series, also estimated that 384,000 people age 12 and older, were listening during an average 15-minute period during the week.
Internet radio and its advertising potential were called a "tantalizing opportunity" in another research report issued Monday. Borrell Associates Inc. said radio operators could exploit Webcasts to "increase listener loyalty, broaden their audience, and grow non-traditional revenue." But, said the firm's founder, Gordon Borrell, that's not likely to happen. "The likelier scenario is ... start-up companies may swipe this audience from local broadcast stations altogether."
posted by Jen @ 6:17 am
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