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Pace Thyself

MediaPost Publications - Pace Thyself - 09/19/2005: "The moral of Aesop's 'The Tortoise and the Hare,' is worth noting here: 'Slow and steady wins the race.'

There are always those anxious early-adopters and impatient industry-watchers ready to move on as soon as ideas are hatched and before they have a chance to take hold. And that's fine because their pace serves a purpose --- to egg everyone on and lead the way --- as long as it doesn't conflict with an idea's potential for success.

The facts remain: There's just as much to be learned from the blogosphere today as there was a year ago, and the value of superstitials, say, or any type of out-of-banner rich media ad, is just as potent as it was two years ago. The messages might seem tired, but their promise is alive and well. "

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posted by Jen @ 2:28 am