There's Something to Learn from Googlebombing
There's Something to Learn from Googlebombing: "Google has placed an explanatory AdWords ad into the mix for these types of searches.The ad reads
"Why these results?
These results may seem politically
slanted. Here's what happened.
www.google.com/googleblog".'
It is on the right if you search for 'miserable failure and links to Official Google Blog: Googlebombing 'failure'
Marissa Mayer, Director of Consumer Web Products writes:
"If you do a Google search on the word [failure] or the phrase [miserable failure], the top result is currently the White House’s official biographical page for President Bush. We've received some complaints recently from users who assume that this reflects a political bias on our part. I'd like to explain how these results come up in order to allay these concerns.
We don't condone the practice of googlebombing, or any other action that seeks to affect the integrity of our search results, but we're also reluctant to alter our results by hand in order to prevent such items from showing up. Pranks like this may be distracting to some, but they don't affect the overall quality of our search service, whose objectivity, as always, remains the core of our mission."
I wouldn't recommend Googlebombing per se to improve rankings, but when used appropriately keyword rich linking is a very effective way to increase rankings."
This Googlebombing comment from Google continues the opening up of communications between Google and the rest of the world and also highlights why you should encourage sites to link to you with descriptive text not just an URL or company name.
posted by Jen @ 7:19 am
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