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Wednesday, August 31, 2005

Google takes ad sales to print

Google takes ad sales to print | CNET News.com: "Google is quietly testing the print ad market in an attempt to capture traditional advertising dollars. The search giant recently began buying ad pages in technology magazines, including PC Magazine and Maximum PC, and reselling those pages.

The move is another significant step for Google toward becoming a one-stop shop for ad sales--whether online or offline. The trial also marks the first time the company has ventured offline with any of its products, according to industry watchers."

Google
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