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Friday, August 26, 2005

Yahoo! Revamps Web Hosting For Small Business

MediaPost Publications - Yahoo! Revamps Web Hosting For Small Business - 08/26/2005: "HOPING TO ENCOURAGE MORE BUSINESSES to start their own Web sites, Yahoo! has redesigned its hosting service for small businesses.

Until now, merchants were given two generic checkout pages to choose from. Now, each is encouraged to customize their checkouts with the same tools they used to design the rest of their sites--controlling the font, colors, and button appearance, as well as the content displayed in designated navigation areas across their sites, from initial browsing to checkout.

The new service also allows businesses to choose between single- and multi-page checkout options, whether to include shipping and billing information on one page, and the use of an order review page. These options give businesses the ability to streamline consumers' shopping experiences--and, one hopes, boost conversion rates."

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