Yahoo influences Hollywood
Forbes.com: Update 2: Yahoo Raises Profile With Hollywood Push Hype and hyperbole...: "analysts suggest a profound shift may be at work, with Yahoo using its enormous reach to force Hollywood studios, among other video creators, to produce programming with the Internet in mind.Yahoo can offer up a worldwide audience of more than 300 million - a number that some analysts say could reach 1 billion by the end of the decade...
Yahoo says it's in the earliest stages of developing its entertainment strategy and thus would not make an executive available to discuss it with The Associated Press.
But the company has made it clear that one of Braun's mandates is to find new ways for Yahoo's music, games, news, sports, kids and other divisions to draw more visitors...
Ultimately, whether Yahoo morphs into an online TV network or produces its own content its strategy all boils down to keeping visitors within Yahoo's virtual walls as much as possible.
Said Martin Pyykkonen, an analyst with Janco Partners Inc.: 'The more content and interesting things they put there, the longer they keep you there, the more opportunities they have to monetize you through advertising.' "
posted by Jen @ 1:59 am
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