Affiliate Pitfalls
MediaDailyNews"Affiliate marketers generally take an optimistic view of their business, but a recent report from MarketingSherpa suggests that affiliate marketers should pay more attention to the potential pitfalls."
the industry has not yet resolved several of the high-profile hiccups that appeared in 2004--widespread reports of illegal cookie stuffing, adware and spyware companies' use of duplicate pages and invisible redirect tags, compliance problems with the Can-Spam Act, and click-fraud
Another potential problem area for affiliate marketers is paid search, especially if Google decides to crack down on affiliate marketers for bidding on trademarked terms
The report states that between 30 and 40 percent of affiliates depend almost entirely on search engine marketing to drive referral commissions
However after all the doom and gloom the article ends optimistically "according to new figures from the upcoming Jupiter report, 78 percent of merchants with affiliate marketing programs expect to increase their total number of affiliates in 2005--and 38 percent plan to increase the number by 25 percent or more."
posted by Jen @ 1:50 pm
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