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Thursday, December 16, 2004

GEICO and Google - Gates Buffett connection?

MediaPost Advertising & Media Directory

Wonder whether there are hidden motives propelling the Geico - Google dispute... "Is there more to the Riff, er rift, between GEICO and Google? We can't help wondering. Especially now that Warren Buffet has tapped old friend Bill Gates to join the board of Berkshire Hathaway, a company run by Buffet that just so happens to own GEICO."

They add that if Geico had won the case Google would have been forced to make huge changes to the hugely profitable Adwords system.

The article concludes "GEICO said it pursued the legal action to protect its own trademark, but given Microsoft's apparent connection to GEICO, and the software giant's own designs on Google's search market dominance, we're just not sure..."

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