Xmas Holiday shoppers already clicking online -
CBS Marketwatch Christmas online retail analysed: The figures relate to FMCG with no mention of travel related purchasesAt least two out of every five holiday purchases will be researched online and completed in person. That's what Gartner Group analyst Adam Sarner predicts based on current shopping behavior.
"Most commerce happens offline -- only 1.7 percent of it is online," said Sarner. "But at least 40 percent of shoppers do their prepurchase research online -- for some product groups more than others."
Consumer electronic products lend themselves more naturally to online research than clothing and perishables, noted Sarner.
Both online and offline, holiday shopping will reach $219.9 billion this year, showing a 4.5 percent rise over last year, according to The National Retail Federation.
posted by Jen @ 10:40 am
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