Seth's Blog: on the the 'Is Branding Dead?' debate:"
Seth's Blog: A Little Like Francisco Franco: "Chris Busch wants me to wade into the 'Is Branding Dead?' debate:"Godin adds three short points to the debate:
Summary:
1) The number of massive mega brands and their value is shrinking
2)The number of new micro-brands is exploding
3)There's a difference between brands and branding: Brands exist whether you want them to or not...Branding is ill-defined, usually vacuous, often expensive and totally unpredictable.
The original article By James Surowiecki:
Wired 12.11: The Decline of Brands: "The Decline of Brands : Sure, there are more brands than ever. But they're taking a beating - or, even worse, being ignored. Who's to blame? A new breed of hyperinformed superconsumers. (That's right - you!) "
Other articles & comments:
PSFK: Long Live Branding
gapingvoid: why branding is dead
posted by Jen @ 11:38 am
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