Media Maze: Blog Blots
iMedia Connection: Media Maze: Blog Blots: "Media Strategies Editor Jim Meskauskas wonders about the role of blogs in the modern marketer's media buy.If search has been the king of online advertising these last few years, for the last two years the "blog" (short for “web log”) has been its assumed crowned prince.
Blogs are going to be a permanent tool in the marketing kit. They can provide marketers with a way into audiences that may not be efficiently or effectively reached any other way. But they provide no more marketing pixie dust than any of the other myriad tools marketers have at their disposal: better for some products and objectives, worse for others."
posted by Jen @ 2:29 pm
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