Mapping the Map Sites
Mapping the Map Sites: "Apparently Internet users don't like to get lost. Looking up maps and directions is among the most common online activities.According to data from the Pew Internet & American Life Project, about 85% of Internet users in the US have searched for maps or driving directions online.
Getting directions or finding maps was the second most popular online activity for which US adult Internet users use search engines, according to a study conducted by Harris Interactive for iCrossing. Fully 75% of respondents reported engaging in this activity, second only to the 88% who were 'researching specific topics.'"
posted by Jen @ 8:38 am
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