Brands Suffer from Negative Google PR (public relations)
Micro Persuasion's Steve Rubel blogs about a new survey - "Brands suffer from negative PR on Google from NetImperative" - as reported by searchenginewatch: which concludes that Brands Suffer from Negative Google PR.Rubel points the Fortune Cos to the example of Common Craft and the Case Study: Using a Weblog to Achieve #1 Rankings in Google whose Lee LeFever comments that the major consumer companies should be "listening to what the blog world is saying and responding like a person."
Category mistake there I think... a brand is not a person and most consumers are savvy enough not to confuse any attempts to personify a brand with a "real" person...to attempt to do so via blogs and manipulative SEO will likely add to the negative PR, now there is a real bonus.
posted by Jen @ 9:13 am
<< Home