Best And Worst Of Site Design, 2005
Forrester Research"Forrester used its updated Web Site Review methodology to evaluate the customer experience offered on 20 major sites — five each in the auto, media, retail, and travel industries. Retail outperformed all other categories and travel came in decisively last. Kmart led the pack, edging out nytimes.com and Wal-Mart — but we found basic design flaws on even the best sites we tested. To ensure that they get at least the basics right, firms need to add discipline to their design efforts."
Contents include:
How Good Is Web Customer Experience In 2005?
Nineteen Out Of 20 Sites Fail
Major Design Flaws Exist Across All Evaluation Categories
Some Best Practices Shine Through The Flaws
Recommendations
Processes To Ensure The Basics
posted by Jen @ 7:38 am
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