Overture - 'Latent' Purchase Conversion Driving Online Buying
Overture - Advertiser Newsletter" Finally, the comScore study tracked online buying behavior for 90 days following a CE/C search, and revealed:
Only 15 percent of online purchases occurred in the same user session as the search itself.
85 percent of conversions occurred in a latent (non-search) session.
Nearly 40 percent of all purchases occurred 5 to 12 weeks after the initial search."
posted by Jen @ 7:11 am
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