Gridskipper, sponsored blog dedicated to travel
MediaDailyNews 01-31-05: "The Gawker Media Empire launches two new blogs today--Gridskipper, dedicated to travel, and Lifehacker, which will examine software downloads and time-saving Web sites. Both blogs already have corporate marketers on board: Sony Electronics will sponsor Lifehacker, while Cheaptickets will likely sponsor Gridskipper...Gridskipper proclaims itself "the decadent travel guide," and describes its mission as: "Scouring the world for discount flights, chic hotels--and pretty people." Andrew Krucoff, a former guest writer on Gawker and Fleshbot, will edit the site, which will focus on urban travel.
While it's still rare for large companies to advertise on blogs, Sony and Cheaptickets are not alone. To date, marketers such as Audi, Nike, GE, AT&T, Disney, Viacom, and Hewlett Packard also have advertised on blogs."
posted by Jen @ 2:45 pm
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