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Thursday, November 04, 2004

Xmas online sales up 19%

Onsite Search Drives Sales, Cart Abandonment Unabated: "According to a new projection from Jupiter Research (which shares a parent company with ClickZ), 2004 holiday online sales will be robust. The firm is projects a 19 percent increase in sales over last year, for a total of $21.6 billion. Growth is driven by more U.S. online users (up 18 percent over 2003) as well as a projected 2 percent increase in the amount each buyer will spend."

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