How Optimizing Your Press Release Improves Your Market Exposure and Increases Traffic
How Optimizing Your Press Release Improves Your Market Exposure and Increases Traffic: "Optimizing Your Press Release Improves Your Market Exposure and Increases Traffic" by Laura CunninghamFollow the normal process for writing a release with the following additions:
1. Research keywords for your target audience/subject matter
2. Add keywords to the press release to create keyword-rich content
a. Add keywords to your H1, header tag
b. Add keywords strategically within your press release copy
c. Add keywords in links back to your site
3. Make sure density levels are appropriate (recommend 8-15% overall density)
4. Make sure you optimize the first 250 words of your content
posted by Jen @ 6:52 am
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