Study: Drugstore.com Offers Best Site Search
Study: Drugstore.com Offers Best Site Search: "Drugstore.com offered the best site search in a JupiterResearch study of 42 online retail sites...the top rankings used proactive merchandising features to help influence consumer decision-making."Retailers must look beyond simply presenting a list of products in search to adding features that ease and enhance the shopping and discovery process," said Patti Freeman Evans, retail analyst at JupiterResearch.
the study found just 55 percent of the top online retailers offer the ability to refine search results by brand, price and style, a search capability that consumers say they use more than any other...
Jupiter recommends features like ubiquitous access to search and relevant results that list customer-friendly product names and price...enhanced navigation capabilities, such as faceted search or dynamically generated attributes that allow searchers to narrow the list of products via features that are important to them"
posted by Jen @ 8:56 am
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