Interactive Media Embrace Blogs
www.clickz.com/: "Carat Interactive said it is tapping into the burgeoning blog phenomenon by launching a new practice focused on blog media and monitoring.'We see it as the fastest growing area of the Internet,' said John Cate, vice president and national media director at Carat Interactive. 'We're interested in it, our clients are interested in it. We see it as a great opportunity for two-way communication between our clients and their consumers.'
The new practice will focus on three areas: blog advertising, blog creation, and blog monitoring. Operationally, it will fit into the media planning and buying group at Carat, which works with the creative and content group. Rather than having a dedicated team to handle blogging, Carat will share best practices throughout its offices and account managers in those offices will be responsible for building blogging initiatives. "
posted by Jen @ 8:16 am
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