re Guy Kawasaki's The Art Of Pitching : The Art of the Start : Running MoneyForbes.com:
Forbes.com: The Art Of Pitching: "Guy Kawasaki's new book The Art of the Start"What follows is an abridged version of the third chapter--"The Art of Pitching"--from Guy Kawasaki's new book The Art of the Start (Portfolio, $26.95).
Forget "I think, therefore I am." For entrepreneurs, the salient phrase is "I pitch, therefore I am." Pitching isn't only useful for raising money--it's an essential tool for reaching agreement on any subject. Agreement can yield many outcomes: management buy-in for developing a product or service, closing a sale, securing a partnership, recruiting an employee or securing an investment.
Forbes.com: Two for Our Time Running Money and The Art of the Start together offer readers thrilling macro and micro views of entrepreneurship...
Review of Running Money (HarperBusiness, $24.95), is by Andy Kessler, a former Morgan Stanley semiconductor analyst turned investment banker...You'll want to return to it often to absorb the lessons of how industrial revolutions play out--whether 19th century or 21st--and who really makes the money.
Review of The Art of the Start: Kawasaki guides you through chapters on starting, positioning, pitching, bootstrapping, recruiting, raising capital, partnering and branding.
Forbes.com: Q&A: Guy Kawasaki: "Q&A: Guy Kawasaki "
posted by Jen @ 8:46 am
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